Association Québécoise de l'Industrie du Cannabis

Kevin Hanson



From his humble beginnings in Eastern Canada, Kevin has evolved into an innovative and confidently focused leader with a proven track record of delivering outstanding bottom-line results.

Having enjoyed a highly successful career spanning over 20 years in the alcohol beverage industry across Canada, holding senior leadership roles with E&J Gallo, Pernod Ricard, and Brown Forman, Kevin sought a new challenge in 2018. He ventured into the nascent cannabis industry, and he hasn't looked back since.

Kevin commenced managing the relationship with the SQDC in October 2019 while employed at Aphria. He has maintained a robust and enduring working relationship, even as High Park, Hexo, and Truss Beverages joined the Tilray Brands Inc. portfolio along the way.

Today, serving as the Head of Sales for Canada's largest cannabis company, Kevin is eager to collaboratively share his insights into the diverse market dynamics across various cannabis jurisdictions with the AQIC Leadership Team. His goal is to help establish even higher standards for safety, sustainability, and development within the Quebec cannabis industry. With a strong inclination and a history of consistently surpassing profit targets, expanding market share, and surpassing employee and customer engagement benchmarks set by blue-chip companies, Kevin is determined to bring maximum value to the AQIC Board.