Association Québécoise de l'Industrie du Cannabis

Rolland-Pierre Chalifoux

With a rich and diverse professional experience spanning over 13 years, Rolland-Pierre Chalifoux has demonstrated profound expertise in the agri-food transformation sector. Throughout his career, he has developed exceptional skills, innovative business strategies, and a visionary market perspective.
As the Vice-President of the Sorel-Tracy Chamber of Commerce and Industry, Rolland-Pierre has played a pivotal role in promoting and supporting local economic development. His leadership and ability to collaborate with diverse economic actors have been instrumental in driving innovation and fostering economic growth in the region.
Moreover, Rolland-Pierre founded and currently leads Nuances, a dynamic company that has successfully transformed the former Sorel-Tracy prison into a state-of-the-art pre-roll manufacturing facility. This audacious and forward-thinking initiative has not only preserved a historic building but has also generated employment opportunities and stimulated the local economy. Today, Nuances employs over 70 people in its factory and has become one of the largest pre-roll manufacturers in Canada.
The remarkable success of Nuances is a testament to Rolland-Pierre's unwavering determination, creativity, and entrepreneurial spirit. His ability to identify unique opportunities, adapt to changing environments, and effectively lead teams has been pivotal to the company's accomplishments.
As Rolland-Pierre continues to innovate and develop Nuances, there is no doubt that he will continue to make a significant impact in his industry. His professional journey perfectly exemplifies how a bold business vision and a community-centered approach can translate into sustainable business success and positive societal impact.