Sonia Isabel

A cannabis industry visionary and impact strategist, Sonia Isabel currently holds the position of General Manager and COO of QcGoldTech, a licensed producer located in Quebec. She led a turnaround and a profound transformation of the business model by positioning the company as a key B2B player in indoor and outdoor cultivation, packaging, processing, market representation and white label services. Leveraging her cross-functional expertise across multi-sector (cannabis, pharmacy, alcohol, animals and retail), she has also led high-level mandates through her firm SI Consulting Inc. In addition to having set up the SOMA agency representing the cannabis market. For more than 20 years, Sonia has distinguished herself by her ability to build high-performance, profitable and agile organizations. She excels in the implementation of IBP (Integrated Business Planning) processes, the development of 4P strategies (Product, Price, Place, Promotion), the management of product portfolios (BCG matrices, performance analyses by province), as well as the optimization of the supply chain in a regulated environment. She also plays an active mentoring role with sales, operations and marketing managers, with a constant focus on rigor, customer experience, operational integrity, cost of goods sold (COGS) sound cost management and compliance.