Mathieu Aubin

With over 20 years of experience in highly regulated consumer packaged goods (CPG) companies—specifically within the tobacco, alcohol, and cannabis sectors—Mathieu is recognized for his strategic leadership. He has steered successful brands and actively contributed to the growth and development of the cannabis industry in Quebec and across Canada.

He relies on a solid foundation of decision-making driven by consumer research and maintains extensive government relations across the country.

"As a native of Quebec, I am deeply motivated by the opportunity to help build a strong, credible, and prosperous Quebec cannabis industry.

As a leader in the Canadian cannabis industry, I am a staunch advocate for profitable and sustainable growth rooted in product quality, innovation, and responsible business practices. I regularly participate in panels and conferences—both in Canada and internationally—contributing to discussions on industry evolution, best practices, and regulatory issues. As a board member, I will leverage my position to elevate the Quebec industry and advance its presence on the global stage.

Our organization also distinguishes itself through an approach deeply rooted in research and data analysis to guide strategic decisions. I aim to put this expertise at the service of the AQIC to foster informed dialogue and help build a robust, competitive Quebec industry.

Although I am a Quebecer now living in Vancouver, I also bring a pan-Canadian perspective on market dynamics, regulatory issues, and trends that could shape the future of the cannabis industry in Quebec." "My goal is to prioritize my involvement with the AQIC and actively contribute to the board’s work in order to foster a shared vision focused on the long-term viability and responsible growth of the sector."