Director
Krystel represents Tilray Brands as the Commercial lead for Quebec & Atlantic Canada. This includes Demand Planning, Market Analytics, Strategic Insights and Inventory Management among other things. Krystel’s expertise in Cannabis dates back to legalization, where she has held multiple roles within Operations, Manufacturing and Commercial Planning for both HEXO Corp and Tilray Brands as a combined entity. Joining AQIC in 2024, Krystel provides a broad spectrum of knowledge from several facets of the industry while advocating for improvements in processes and relationships between Licensed Producers and Government Boards and Agencies.