Dany Lefebvre

Dany Lefebvre is a Québec-based entrepreneur recognized as a pioneer in the development of Canada’s hemp industry. He is the founder and president of Groupe Chanv, the company behind leading brands such as Bleuh and Maison d’Herbes, known for their scientific innovation and strong Nordic identity, guided by a responsible vision for growth.

With over 10 years of experience in the Consumer Packaged Goods (CPG) industry, Dany has deep expertise in supply chain management, finance, and the commercialization of high-volume consumer products. Under his leadership, Groupe Chanv has become a credible player at the intersection of natural health products and the recreational cannabis industry.

He also represents Québec on the newly established Canadian Industrial Hemp Research Council, reinforcing his commitment to advancing innovation, standardization, and the growth of the industry on a national scale.