Dany Lefebvre

Dany Lefebvre is a Quebec entrepreneur recognized as a pioneer in the development of Canada’s hemp industry. As the founder and president of Groupe Chanv, he is the driving force behind flagship brands such as Bleuh and Maison d’Herbes; these brands stand out for an approach that blends scientific innovation with a distinctively Northern identity, all underpinned by a vision of responsible growth.

With over a decade of experience in the Consumer Packaged Goods (CPG) sector, Dany possesses deep expertise in supply chain management, finance, and the commercialization of consumer products. Under his leadership, Groupe Chanv has established itself as a credible player operating at the intersection of natural health products and recreational cannabis.

He also represents Quebec on the newly formed Canadian Industrial Hemp Research Council, reaffirming his commitment to advancing innovation, standardization, and the industry’s profile on a national scale.