Rouge marketing officially announces the launch of Origine Nature's new website, a redesign that reflects the evolution of the Quebec-based company specializing in recreational cannabis production.
Since the founding of Origine Nature in 2017, Rouge marketing has had the privilege of accompanying the organization on its incredible journey by taking charge of all marketing communications actions. Today, our teams are proud to announce the launch of the brand new website, an achievement that perfectly reflects the prodigious growth and evolution of this flagship company in the Canadian cannabis industry.
This visual and technical overhaul was designed to meet several key objectives.
As a creative and technological partner, Rouge marketing supported the Origine Nature team at every stage of this digital transformation, including image and art direction, photography and video, content creation and distribution strategy.
As a result, the new web platform benefits from a dynamic interface, showcasing Origine Nature's flagship collections and products. What's more, throughout their visit, users have the chance to discover numerous videos that allow them to get to know the people behind the brand. Unlike an online sales site, the new website focuses instead on information, education and the values held dear by the organization, where people are at the heart of the whole experience.
Despite its nationwide legalization, cannabis still faces certain prejudices. Origine Nature is committed to destigmatizing its use and educating the public about its benefits and risks, encouraging responsible use. This mission has been at the heart of the company's activities for over five years. Today, it is reflected in the content of the new website, designed to inspire confidence and inform.
“This new website marks an important milestone for Origine Nature. It reflects not only our commitment to innovation, but also our desire to offer the ultimate experience, close to local people, their needs and their aspirations. The result is a new platform that looks like us, and looks like you too,” says Dave Bow, President and CEO of Origine Nature.
“Rouge Marketing is proud to contribute to this ambitious vision and to be part of this wonderful adventure. Origine Nature, now recognized as one of Canada's most reputable cannabis companies, continues to pave the way towards a future where responsible cannabis consumption is fully accepted and normalized,” says Stéphanie Lambert, Account Director at Rouge marketing.
To discover the new website, visit originenature.com
A founding member of the Association québécoise de l'industrie du chanvre et du cannabis (AQIC), Origine Nature is a recreational cannabis producer founded in 2017 in Sainte-Agathe-des-Monts, Quebec. Born of the desire to help as many people as possible feel good through responsible consumption, Origine Nature is now one of the flagships in its sector, not least because of the quality of its products as well as its efforts to destigmatize the cannabis industry in the country.
Origine Nature's facilities total some 42,000 square feet dedicated to production, research and development. Origine Nature is an experience created right here, for you!
To find out more, visit: originenature.com
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