Decades of experience have shaped Rubicon’s expertise in cultivating premium organic cannabis. They have trialed hundreds of cultivars, mastering their nuances from clone to smoke. Flavour is their top priority, and they curate every release to deliver a unique experience.
Living Soil for Exceptional Growth
Their proprietary soil blend, crafted from the world’s finest organic inputs, nurtures every stage of a plant’s life. Designed to promote vigorous growth, bountiful flowers, and robust terpenes, their soil is fine-tuned to meet the unique needs of each cultivar.
Sustainability is central to their approach. They reuse and replenish their living soils, fostering a thriving ecosystem of microbiology and biodiversity. This natural synergy enhances nutrient uptake, ensuring superior cannabis quality.
Sustainable, Precision-Grown Cannabis
They cultivate in a mixed-light Dutch Venlo greenhouse, powered by the sun and energy-efficient LEDs. Their expert growers hand-prune each plant for optimal light exposure, potency, and yield, while precision irrigation and organic feeding strategies ensure consistency.
They never use synthetic pesticides or irradiation. Instead, they rely on a biological Integrated Pest Management system with beneficial insects—better for their plants, the planet, and the final experience.
Craftsmanship at Every Step
Their hands-on approach continues through harvesting, drying, and curing. Every plant is hand-harvested and hang-dried for 14 days in a climate-controlled environment to maximize flavour and potency.
Each bud us carefully hand-trimed to preserve trichomes and maintain natural structure. The flowers then cure for 2–3 weeks, allowing flavours to develop fully. Regular quality checks ensure a smooth, flavourful experience. Every bud is hand-selected to maintain their high standards from cultivation to final packaging.
Consumer-Driven Brands
Rubicon puts consumers at the heart of everything they do. The company has therefore funded expansive consumer research, surveying thousands of cannabis consumers across the country. This has led them to develop two distinct brands, each one tailored to meet the needs of their key audiences.
Simply Bare Organic brings unique genetics to the market, delivering premium, one-of-a-kind certified organic cannabis experiences. This is seen through success of strains like BC White Rainbow Biologique, BC Fruit Loopz Biologique and BC Bubba Pink Biologique.
1964 Supply Co. is their tribute to legacy consumers, reintroducing classic cultivars and products with the highest quality expressions in the legal market. In Quebec, you can find their famous Bleu Nuit (Blue Dream), Comatose and Haschish Libanais.
Educating Consumers, Elevating the Industry
Rubicon believes education is essential to advancing the industry as too often, the focus has been solely on THC levels. They are therefore committed to helping consumers understand the role of terpenes, the benefits of organic cultivation, and how different strains offer unique effects. Like wine, there is strong evidence to suggest the terroir of growing with BC inputs provides nuances in flavours to the final product. By sharing knowledge with consumers and amongst industry players, their aim is to help the cannabis industry evolve at every level.
To find out more about their products: see the catalog
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